The Three Words that can KILL Your Recruiting Success! Do YOU Know Them?
Published: Fri, 05/01/15
This will be a brief training as there are many
words that you should NOT use in your recruiting
videos, landing pages, conversations, and
communications.
I remember using these words and totally turning
off my prospects- right before my eyes. And you may
be seeing this as well. It took a bit to figure out that
these are words that DO NOT work anymore like
they once did as far as impact.
By the way...
Your words and communication will determine
about 80% of your results in recruiting - and most
of the time, your words are not carrying the power
to recruit someone. Many folks are using the wrong
words at the wrong time for the wrong results!
Want to CRUSH your recruiting and see it accelerate
dramatically to where your words work EVERY TIME?
No matter what the delivery is as far as communication?
Check this out:
www.recruitingcopy.com
What ARE the 3 words that have proven to be trite,
cliche, and will work AGAINST you?
After years of observation and in the trenches work,
here they are:
1. OPPORTUNITY.
This word has been overused, over played, and over hyped.
Use the word "project" or "business vehicle,"
or "new marketing platform." These will be more
readily acceptable and less resistance.
This will help tremendously.
2. COST.
There is NO "cost" to a home business. There is an "investment,"
or "inventory requirements," or "initial start up needed."
Never use the word COST. It does not bode well in conversations,
videos, landing pages, emails, or anything else.
3. RICH.
This word has been used so much, and actually has started
to become a word that people will roll their eyes at.
Use the word "secure," "set," or "worry free." Wealth still can
be used, but use "truly Wealthy." Rich has a tone to it now that
seems to not play well in recruiting as it is not taken as serious
as it used to be.
Want to know MORE about how to create a Magnetic
Communication that PULLS people into your business?
Check this out! In 6 days it begins....
www.recruitingcopy.com
blessed! doug