The 7 Laws of Hyper- Growth in Social Media Recruiting.
Published: Sun, 09/20/20
Are you making these 7 Mistakes Unknowingly and what is that doing to
your online business and social media recruiting?
Most people do not know this but Jodi and I have been marketing online
for years- and it has been a blessing. We have had put out over 40 courses
over the years and they had thousands of students and a TON of revenues.
I want to go over what we call the 7 Laws of Hyper- Growth Online Marketing.
They can be applied to recruiting and prospecting as well. This was
originally authored a few years ago but much updated for this post in 2020.
1. The Law of TINY.
In social media and online marketing there is a focus we call TINY. I have
been teaching this since the late 90s.
Their Interests Not Yours.
EVERYTHING revolves around what the prospect is interested in and focused
on. You can AWAKEN that interest with the right post, copy, video, or
message as they may have it buried inside. But you MUST focus on THEIR
INTERESTS and in the copy, post, story, or video, you can talk about how
you are interested in THIS knowing they are interested as well and it
starts an immediate CONNECTION.
2. The Law of IMPACT.
Everyone talks about informing the prospect. That's Important!
We talk about IMPACTING the prospect. Information educates the prospect but Impact MOVES
the prospect. You want to MOVE the prospect emotionally. There is Visual
Impact, Audible Impact, Realization Impact, Destiny Impact, Solution
Impact, Relating Impact. Hope Impact, and more. Focus on MOVING the
prospect by Impacting them through your words, communication, education,
and possibilities that are there.
3. The Law of Relatability.
Getting someone to think these words are CRITICAL:
"Wow I can relate to that!" Whether it is through a problem you had,
a solution that was needed, a struggle, a loss, a frustrating experience,
a personal issue, financial issue, happiness issue, etc.
Talk as if you were in a cafe and simply talk about what many people struggle
with or dream about. THEN talk about how you can help them with what you have
discovered.
RELATE RELATE RELATE!
4. The Law of WTF!
That stands for What's That Feeling? You talk EMOTIONAL struggle with
negative feeling of how you looked, lived life, how you were thinking,
how you perceived life, how you were insecure, doubting all the time, etc -
and THEN you totally changed your feeling about life when you discovered
THIS and now you are feeling incredible about your future and life today.
Talk Negative feeling then turn it Positive and Powerful since you
found THIS Product / Business that is now a huge part of your life.
"This has totally changed everything about my life."
5. The Law of SOLUTION.
YOU are the Solution. Not your business or product. They are PART of the
solution but you must realize YOU are the Solution and without YOU it does
not happen the way it will with working with YOU. You are the SOLVER, the
ANSWER Person, the SOLUTION Specialist and the products and the business
are what you have chosen to DRIVE your Solution MISSION. YOU are the Bringer
of the Solving.
6. The Law of Consistent VISIBILITY.
Being Visible is important. Being CONSISTENTLY Visible is IMPERATIVE.
Visible everyday. Visible everywhere. Visible every chance. Visible every
time. Visible when others are not. Use software and be LIVE. Get on a
schedule. Get an Action Partner. Do whatever it takes to be OUT THERE
\consistently.
Increasing Visibility enlarges your Viability Invaluably. BE VISIBLE with
VALUABLE ideas and posts.
7. The Law of MAGNETICS.
DRAW the people towards you Emotionally is your NUMBER ONE GOAL to START.
Draw them towards you quietly but quickly. With your words, copy, videos,
images, questions, energy, and more - and then bring out the Curiosity MAGNET.
You tell them you understand where they are in life, what they are feeling,
what they are thinking, and you also know WHAT to DO to resolve it. And
you would love to connect with them and talk further about how you can help
them as you helped yourself Talk RESULTS. And lots of them even from others
in your company.
Are there OTHER Laws? Of course. But these are a 30,000 foot view of what
Social Online Marketing is and requires in order to start scaling your Home
Business online.
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There is a Millionaire Inside of YOU. YOU decide who WINS.
blessings...Dr. Doug Firebaugh